Kabiza Wilderness Safari is a prominent tourist attraction due to its relatively low prices, as a result National Geographic noted Uganda as a travel destination in 2019. Advertising Uganda as "Africa's most bio-diverse country" making it "the perfect all-around Safari Destination." The Kabiza tour guides are Ugandans who seek to promote the best aspects of their country, which markets their high chimpanzee and gorilla populations effectively. Home to more than half of the world's remaining Mountain Gorillas, Uganda is a key travel destination for primate enthusiasts (g26).
Additionally, while Kabiza may not be specifically sited by travel guides such as World Travel Guide, Trip Advisor, or even National Geographic, Mountain Gorillas are.
Kabiza also offers a full list of travel tips and advice for visitors. These tips are written to inform travelers, so that they have a better sense of what to expect upon arrival. The primary purpose of this is to ensure that travelers can shape their expectations accordingly. After all, "Uganda is Africa and Africa no matter your background or your country of origin is different" (g59).
The site also suggests reading up on local papers, as well as following them on Facebook where they post relevant updates. These sources of information are a mix of FAQs and helping to ensure that visitors have the best experience possible. This depth of information is one way that Kabiza works to promote the best image for their country (g26).
NatGeo's Five Reasons to Visit Uganda