UGANDA

Uganda's tag line alone is an effective piece of marketing. The mere promotion of this idea piques curiosity and draws tourists to the country to see for themselves why this name came to be. When coupled with natural beauty, extensive biodiversity, and numerous cultures, Uganda is a wonder. Through tourist sites such as Kabiza Wilderness Safari, Tourism Uganda, or the World Travel Guide, these aspects are highlighted alongside efforts to inform tourists about the country. Media often depicts the country as unsafe, which is supported by travel advisory guides, but these tourist sites work hard to show otherwise. These pieces are coupled with videos posted on YouTube and Vimeo, or produced by National Geographic, in addition to their visually captivating magazine. YouTube and Vimeo stand on their own as independent, experienced or inexperienced, filmmaker platforms, which allows viewers to gain a sense of the country from people much like themselves. National Geographic, on the other hand, also offers its own spin on promoting Uganda. Placement on travel lists gets the country popular attention, simply covering it does this as well, but National Geographic comes with its own implications and how it showcases countries.

 

These techniques work to promote a country often shown negatively by media sites, however, aside of National Geographic, which has its own readership, these sites are only useful when they're sought out for information. If this information is searched for though, the presentation of the Pearl of Africa is a favorable one even in the honesty of tourist-made films, or need-to-know-before-you-go lists.