Hairstyle played a large part in the 'Pokemon' subculture. [8]

 In a brief period of the last decade, from about 2007 to 2009, young teenagers, around the ages of 14 or 15, emerged a new style of dress and behavior that had previously been foreign to Chile. The subculture was referred to as "Pokemon," after the internationally popular Japanese cartoon, though the subculture had little to do with the show. With emphasis on dying, straitening, and sculpting hair, dress dabbling in a mixture of punk, grunge and gothic style from American and European culture, and an enthusiasm for facial piercings, 'Pokemon" teenagers shared a strong resemblance in mixture of style to the American teen subculture known as "scene," which had grown in popularity a few years earlier, fueled by the rise of social media platform, Myspace. This is a strong example of the sort of cultural influence that Chile has from outside countries when it comes to current culture, music and films. Despite the rich production of art in Chile, and the Americas, few artists and projects reach the same power as pop culture and branding to come out of America. This is due to certain monopolies in American advertising and entertainment industry. With American popular media industries growing in efforts to further globalize their campaigns, and the Americas growing in common access to the Internet, Chile is looking to America for cues and trends in clothing, trends and pop culture, and the U.S. is more than happy to supply it. American Cultural Influence In Chile
 Margret Burns, an American college student, studied abroad for a semester in Chile, saw a large presence of America, especially in mainstream movies and radio. "I was surprised by how much the US culture has infiltrated. Most of the media was from the US. English music was on the radio. Fast and Furious was so popular, " This may be for good reason. The late Fast and Furious American actor, Paul Walker, created a Chilean relief Charity for the then-recent 2010 earthquake that devastated the country, after traveling to the country and seeing the devastation first-hand. In 2015, Chile had the lowest market share in five years, at 3.4 percent. The charts were dominated by American major motion pictures, where the top ten films accounted for almost half of the national box office revenue. Onto two local Chilean films saw spots in the top-10 charts in the whole year. Similarly, the pop music industry is holding stake in the Chilean charts, with ten of the top twenty currant pop songs being from English-speaking countries. [2]
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