Promotional video from 'Travel Chile,' Chile's official tourism campaign.
Video produced by Coca-Cola Chile promoting COPA America Futbol.
"Travel Chile"s tourism promotional Video, "People of Chile."
![When it comes to national, cultural stereotypes, tensions between countries in South America run high, as is depicted in a New York Times article written in 1995, which talks about Chileans being belittled, called "sons of Pinochet" at futbol games, and accused of being an expansionist country in relation to other counties around it, like Bolivia. [1] However, when branding and promoting itself, Chile boasts it's colorful urban settings, beautiful and diverse landscapes for outdoor activities, and happy, sentimental people. The majority of the videos promoting Chile were without any sort of words, catering to different-language-speaking tourists. In a survey done regarding cultural differences between Latin American countries, Chileans frequently remarked that Chile is more like the US and Europe than other countries in Latin America. There was an emphasis on the level of education and knowledge of arts and literature that distinguishes their country from others in the region. [2]](images/u1232-16.png)