Communicating Globally

As one can see from the previous sections, Iceland is truly a unique nation that is rich in its cultural and media landscape. So how does Iceland brand itself because of this? What aspects of Icelandic life does it choose to emphasize to foreigners? Tourism is a major part of Iceland's economy. But how did it become this way? This section is important not only for learning how other countries view Iceland through the news, but also for understanding how Icelandic nation branders want the country to be viewed.

In addition to explaining the various ways which in Iceland represents itself to the rest of the world, this section also seeks to understand how large knowledge monopolies and dominant media technologies play a role in how Iceland communicates to the world. What is censored? How do Icelanders get their news? How do other nations learn about Iceland? You will learn in this section what Iceland's present-day media and communication environment is like.