Advertisement:
a paid non personal way of presenting ideas, goods or services by a sponsor that can be
identified.
Theme: an expression of an adverstisement's concept and
position that explains its functional, sensory or symbolic benefits
or in other
words emphasizes rational needs, sensory and emotional pleasures or one's social
acceptance.
Copy: the information given in the printed material of an
advertisement.
(Good copy (1) should be interesting
to read, (2) be attention-getting, (3) use specific simple words and
phrases
and (4) be believable.)
Visual cues: those graphical parts of an advertisement that
contribute to its effectiveness by (1) attracting attention, (2)
helping
to communicate messages quickly and effectively, (3) making it easier to remember and (4)
drawing
interest
to the theme and copy.
Now you try identifying these parts in an
advertisement
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