CRITERIA

4

3.9 - 3

2.9 - 2

1.9 - 1 

RAW
Score

WEIGHT

TOTAL

Background/
Color choices

Background is exceptionally attractive, consistent across pages, adds to the theme or purpose of the site, and does not detract from readability. Colors of background and fonts form a pleasing palette, do not detract from the content, and are consistent across pages.

Background is attractive, consistent across pages, adds to the theme or purpose of the site, and does not detract from readability. Colors of background and fonts do not detract from the content, and are consistent across pages.

Background is consistent across pages and does not detract from readability. Colors of background and fonts do not detract from the content.

Background detracts from the readability of the site. Colors of background and fonts make the content hard to read or otherwise distract the reader.

X 1

Content/
Required
Components

The site has a well-stated,  clear purpose and theme that is carried out throughout the site.
All of the requirements of the assignment have been met.  The Web site contains all specified components: Home,  information about the company (team members, mission statement, organization chart),  management goals, marketing goals, product array, prices, order form, contact information).

The site has a clearly stated purpose and theme, but may have one or two elements that do not seem to be related to it.  Most of the required components are provided. 

The purpose and theme of the site is somewhat muddy or vague.  Some of the required components are provided but several are missing.

The site lacks a purpose and theme.  Many of the required components are not provided.

X 3

Layout

The Web site has an exceptionally attractive and usable layout. The Home page does not require scrolling.  It is easy to locate all important elements. White space, graphic elements and/or alignment are used effectively to organize material.

The Web pages have an attractive and usable layout. It is easy to locate all important elements.  The Home page requires little scrolling.  White space, graphic elements, and/or alignment are mostly used effectively to organize material.

The Web pages have a usable layout, but may appear busy or boring. It is easy to locate most of the important elements.  White space, graphic elements and/or alignment are sometimes used effectively to organize material.

The Web pages are cluttered looking or confusing. It is often difficult to locate important elements.  White space, graphic elements and/or alignments are not used effectively to organize material.

X 2

Navigation/
Site Organization

Links for navigation are clearly labeled, consistently placed, and repeated on all pages.  The navigation links allow the reader to move  easily from a page to related pages (forward and back), and take the reader where s/he expects to go. A user does not become lost.

Links for navigation are clearly labeled, allow the reader to easily move from a page to related pages (forward and back), and internal links take the reader where s/he expects to go. A user rarely becomes lost.

Links for navigation take the reader where s/he expects to go, but some needed links seem to be missing. A user sometimes gets lost.

Some links do not take the reader to the sites described. A user typically feels lost.

X 2

Credibility/
Contact Information

All web pages contain a statement of authorship, the name of the institution and course, and the date of publication or the date the site was last edited.

The home page and at least one other page contains a statement of authorship, name of the institution and course, and the date of publication or the date the site was last edited.

Only the home page contains  the necessary identifying information (authorship, name of the institution and course, and date of publication or the date last edited.  OR the identifying information is incomplete.

The home page does not contain the necessary identifying information (authorship, name of the institution and course, the date of publication or the date the site was last edited.

X 2

Technical/ Load Time

Web site runs well with no technical problems.  For example, there are no error messages; order form works well; all links are active; the pages typically load very quickly.

Web site runs adequately with minor technical problems.  All pages typically load reasonably quickly

Web site runs minimally; there are several technical problems.

Web site does not run satisfactorily.  There are too many technical problems to view the site successfully. 

X 1

Fonts

The fonts are consistent, easy to read and point size varies appropriately for headings and text. Use of font styles (italic, bold, underline) is used consistently and improves readability.

The fonts are consistent, easy to read and point size varies appropriately for headings and text.

The fonts are consistent and point size varies appropriately for headings and text.

A wide variety of fonts, styles and point sizes was used.

X 1

Interest &
Originality

The author has made an exceptional attempt to make the content of this Web site interesting to the people for whom it is intended.  It shows significant evidence of originality and entrepreneurial spirit. 

The author has tried to make the content of this Web site interesting to the people for whom it is intended.  It shows some evidence of originality and entrepreneurial spirit.  The work incorporates some elements that go beyond expectations. 

The author has put lots of information on the Web site but there is little evidence that the person tried to present the information in an interesting way.  The Web site does not incorporate original ideas or use of tools.

The author has provided only the minimum amount of information and has not transformed the information to make it more interesting to the audience.  The Web site shows no evidence of original ideas or use of tools..

X 2

Graphics

Graphics are related to the theme/purpose of the site, are thoughtfully cropped, are of high quality, and enhance reader interest or understanding.

Graphics are related to the theme/purpose of the site, are of good quality, and enhance reader interest or understanding.

Graphics are related to the theme/purpose of the site, and are of good quality.

Graphics seem randomly chosen, are of low quality, OR distract the reader.

X 1

Mechanics (Spelling, Grammar, Punctuation/
Capitalization)

There are no errors in spelling, punctuation, capitalization, or grammar on the Web site.

There are 1-3 errors in spelling, punctuation, capitalization, or grammar on the Web site.

There are 4-5 errors in spelling, punctuation, capitalization, or grammar on the Web site.

There are more than 5 errors in spelling, punctuation, capitalization, or grammar on the Web site.

X 1

Copyright

Fair use guidelines are followed with clear, easy-to-locate and accurate citations or attribution of all borrowed material, especially images.

Fair use guidelines are followed with clear, easy-to-locate and accurate citations or attribution of almost all borrowed material, especially images.

Fair use guidelines are followed with clear, easy-to-locate and accurate citations for some borrowed material, especially images.

Borrowed materials, especially images are not properly documented.

X 1

TOTAL SCORE

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