Learning
Objectives
Ü To trace the
roots of American business to
Ü European mercantilism
Ü To identify and
describe major eras in the
Ü development of American
business
Preview
1. Mercantilism in
the Colonial Period
2. The impact of
the American Revolution on trade
Ü and manufacturing
3. The Industrial
Revolution & Entrepreneurship
4. The Gilded Age
& Captains of Industry (video)
5. The Production,
Marketing, & Global Eras of
Ü American Business