Business History in the United States
Industrial
Revolution
Entrepreneurial
Era
Production
Era
M
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 k  E
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 t   a
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 g 
Global
Era
        1700     1800   1900                   2000
Overview of history of American business:
•5 major eras can be identified; the dates for each era vary depending on different authors of business history.
Reason: These eras overlap, and we can find elements of each in the next period.
1)  Industrial Revolution (about 1760 – 1820)
2)  The Entrepreneurial Era (about 1810 – 1910); also called the Age of Invention
3)  The Production Era (various dates); about 1860-1925
4)  Marketing era (sometimes divided into 2 different eras: sales and consumer eras )
5)  The Global era