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Overview of
history of American business:
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•5 major eras can be identified; the
dates for each era vary depending on different authors of business
history.
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Reason: These eras
overlap, and we can find elements of each in the next period.
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1) Industrial Revolution (about 1760 –
1820)
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2) The Entrepreneurial Era (about 1810 –
1910); also called the Age of Invention
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3) The Production Era (various dates); about
1860-1925
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4) Marketing era (sometimes divided into 2
different eras: sales and consumer eras )
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5) The Global era
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