PRODUCT PITCH ASSIGNMENT

Instructions

The groups in BU113 prepare to pitch their product to the audience.

Purpose:                                 boost sales volume for the groups’ products
 

Locations:                              

• Sections A + C (Profs. ):           Product pitch and sales area: CH 101
• Sections B + D (Profs. ):           Product pitch in JEM 378; sales area: JEM 281
   

Time limit per group:            2 minutes
 

Procedure:                            

• Set up your team’s sales area.
• Bring products to sell.
• Bring order forms to take orders.
   

Pitch options:

• Run a 1-minute advertisement (slide show, video)
• Examples (1-minute Public Service Announcements):
  • No drunk driving PSA (http://english-ad.blogspot.com/2008/01/no-drunk-driving-psa.html)
  • Water conservation (http://english-ad.blogspot.com/2008/01/water-conservation-psa.html)
  • Drugs (http://english-ad.blogspot.com/2008/01/dont-use-drugs-psa.html)
• See this Storyboard example for how to plan an effective 1-minute ad:
  http://docs.google.com/View?docid=dcjwxfp3_96f5wb45cp
• Personal sales pitch

Promotional strategies in conjunction with product pitch:

• Point-of-sale display
• Coupons
• Discounts
• Premiums
• Flyers

Grading:  Bonus points on the marketing exam (0, 3, 5, 7)

Date this Web page was last accessed 12/19/2012