BU113: Critical Thinking and Communication in Business
Saint Michael's College
Preparing the Business Plan--report and
- Write the Business Plan as a report, not a
- Include a cover page with the name of the group/company,
the names and positions of the members/managers, the class, date. Please
state on the cover page that “This information is confidential.”
The next page should be a Table of Contents.
- The body of the Business Plan should be divided into
sections with headings (see sections 1. - 4. below) and written in paragraph
form, single-spaced, with no indentations. Paragraphs (with
topic sentences) should introduce
- Charts (graphs, tables) included in the report must also be discussed in
- There is no length limitation
for this assignment.
- See the slide show on the
Financial Plan (part
Business Plan slide show) to
do the financial calculations for your report and to see what your Projected
Income Statement should look like.
- Use the Capital-Inventory-Sales-Expenses spreadsheet
set up for your group to calculate your capital and inventory and to keep a
weekly record of all sales and expenses (see email).
- See the Business
Report Scoring Rubric, which will be used to evaluate
your Business Plan--a report.
- Review the samples available in
DocSharing--Samples of Class Assignments.
Click the drop-down arrow next to "Select View". See also the real-world
sample with great graphs and charts for the
Bakery Business Plan.
- Attach the completed and signed
Group Contribution Form to the paper (also found in
DocSharing > Forms).
- In class, submit the written Business Plan with supporting
PowerPoint slides (in handout form, 6 slides per page).
- Present your Business Plan to the class in a PowerPoint
presentation of approximately 7-9 minutes.
- Upload your PowerPoint presentation to
eCollege DocSharing > Business Plan & Presentation BEFORE
- Review the evaluation criteria in the
Team Presentation Rubric.
Use the following outline as a guide as you prepare
your Business Plan for your company in BU113. For Writing and Presentation
instructions, see the guidelines above.
- COVER PAGE
- Name of the company, names of the management team,
headquarters/office, phone number; include "Confidential" on the cover page.
- TABLE OF CONTENTS
- List sections and page references.
- MISSION STATEMENT
- Purpose of the business
- How your company will
impact or meet the needs of the various stakeholder groups: customers,
investors, the company, and society
- MANAGEMENT STRUCTURE/BACKGROUND
- Organization Chart
- Management Background (for each member of the management team)
- Key skills and abilities
- Role in this business and why this person is suited for this role
- MARKETING PLAN
- Supplier of the product (if applicable)
- Description of product and key characteristics
- What makes it unique/competitive
- Target Market
- Who will use this product/why
- Specific demographics of target market
- Economic characteristics
- Competitive Environment
- Who are your competitors
- Strengths and weaknesses of competition
- Pricing strategy
- Pricing strategy vs. competition
- How will you develop demand for your product?
- Where will you produce your product and how will you get
it to the market?
- FINANCIAL PLAN
- Projected income statement by week
- Sales: Number of units of
product/service estimated to be sold each week X price
- Example: 10 roses per
week X $2 per rose = $20 estimated sales per week
- Expenses per week
- Cost of Goods Sold (COGS): Per unit costs X number of units of product/service
estimated to be sold each week
- Example: 10 roses per week X $.25 cost to the
company per rose =
$2.50 total COGS
- Other expenses per week (e.g. advertising, taxes)
- Net income per week: Total Sales – Total
Expenses per week
- Projected income statement for the period
- Aggregate Sales – Aggregate Expenses during
the 6 weeks of running your business
- Equipment list (if applicable)
- Capital needed to get the business started
- Schedule (table) of how much capital is needed and for
- Financing sources: Outline your initial
- How much money will be raised through the sale of stock?
- How many shares of stock ($.25 per share) will be sold?
- Teams must decide on the total number of shares to be
offered to outside and management investors combined.
- All teams must offer at least 20 shares to outside
- Teams must indicate in writing
in the Business Plan and at
the Marketplace what percentage (%) of the
company one share represents (e.g. If a team has a total of 100 shares to
be offered to outsiders and management, each share = 1% ownership.)
- Management must actually spend the money to purchase all
shares that they buy.
- ATTACH THE FOLLOWING
SHAREHOLDER INFORMATION TO THE BUSINESS PLAN:
- List of shareholders: Name of each shareholder, contact
information, and number of shares bought (including management
- Summary of the number of shares issued to management and the
number of shares issues to outside shareholders
- The total amount of equity capital that the sale
of stock to management and outsiders raised.
- If you expect to raise additional capital during the course of
running your business, estimate how much and indicate what sources
of capital you will use. (e.g. loans, stock)
- Projected return on equity
- Formula to be used: Estimated aggregate net income after taxes divided by $ raised from
stock issued to management and outside shareholders
- SUPPORTING DOCUMENTS
- Completed up-to-date CAPITAL-INVENTORY-SALES-EXPENSES spreadsheet
(capital, inventory, and
loans/money borrowed areas filled in)
- Revised resumes of each of the management team members
(and documentation of permission from SMC if using SMC official logo)
- PowerPoint slides in handout form (6 slides per page)
This page was last updated:
March 5, 2012