Critical Thinking and Communication in Business (BU113)
Introduction to Marketing
Assignment
Directions: Post the results of this assignment to the Wiki (check your email for the link) by Sunday, 8:00 pm.
A. Marketing Concepts: You have been assigned to research three MARKETING TERMS. Find the definitions (from the chapter or the glossary in your business book) and give examples:
| packaging |
captive pricing |
| co-branding
|
trademark |
| brand loyalty |
bartering system |
| tangible
|
intangible |
| services |
marketing channels
|
| promotion mix |
PR
|
| sales promotion |
coupons
|
| rebate
|
Frequent-User Incentives (FSI)
|
| premiums
|
sweepstakes
|
| sampling
|
product differentiation |
| product line
|
product mix
|
| private brand |
markup price |
| telemarketing |
e-catalogs |
B. U.S. companies: You have been assigned one of the companies below. Go to Google (www.google.com); in the search window, copy and paste the company from this page, and put it into quotation marks, e.g. "Arm & Hammer". Go to the Web site of the company. Write down at least one product or service that the company offers. Send your answers to me.
|
Company Name |
Web Site Address (URL) |
Product/Service |
| Arm & Hammer | ||
| Procter & Gamble | ||
| Kimberly-Clark | ||
| Frito-Lay | ||
| Gillette | ||
| Campbell's | ||
| Vermont Tent Company | ||
| Quizno's | ||
| Subway | ||
| PepsiCo. | ||
| Unilever | ||
| Kellogg's | ||
| Amazon.com | ||
| Sears | ||
| Exxon-Mobil | ||
Answers will be shown and discussed in class.
© 2006 Christine Bauer-Ramazani, Saint Michael's College. Last updated: September 05, 2017