EN103: English for Academic Purposes                 Name _________________

Critical Thinking and Communication in Business (BU113)

Prof. Bauer-Ramazani

Introduction to Marketing
Assignment

Directions: Post the results of this assignment to the Wiki (check your email for the link) by Sunday, 8:00 pm.

A.  Marketing Concepts: You have been assigned to research three MARKETING TERMS.  Find the definitions (from the chapter or the glossary in your business book) and give examples:

packaging
 
captive pricing
 
co-branding

 

trademark
 
brand loyalty
 
bartering system
 
tangible

 

intangible

 
services
 
marketing channels

 

promotion mix

 
PR

 

sales promotion

 
coupons

 

rebate
 

 

Frequent-User Incentives (FSI)

 

premiums

 

sweepstakes
 

 

sampling

 

product differentiation

 
product line

 

product mix

 

private brand

 
markup price

 
telemarketing

 
e-catalogs

 

B.  U.S. companies: You have been assigned one of the companies below.  Go to Google (www.google.com); in the search window, copy and paste the company from this page, and put it into quotation marks, e.g. "Arm & Hammer".  Go to the Web site of the company.  Write down at least one product or service that the company offers.  Send your answers to me.

Company Name

Web Site Address (URL)

Product/Service

Arm & Hammer    
Procter & Gamble    
Kimberly-Clark    
Frito-Lay    
Gillette    
Campbell's    
Vermont Tent Company    
Quizno's    
Subway    
PepsiCo.    
Unilever    
Kellogg's    
Amazon.com    
Sears    
Exxon-Mobil    
     

Answers will be shown and discussed in class.

2006  Christine Bauer-Ramazani, Saint Michael's College. Last updated: September 05, 2017