EN103: English for Academic Purposes Name _________________

Foundations of Business Administration (BU113)

Introduction to Marketing
Assignment

Directions: Post the results of this assignment to the Wiki (check your email for the link) by Sunday, 8:00 pm.

A. Marketing Concepts: You have been assigned to research three MARKETING TERMS. Find the definitions (from the chapter or the glossary in your business book) and give examples:

packaging	captive pricing
co-branding	trademark
brand loyalty	bartering system
tangible	intangible
services	marketing channels
promotion mix	PR
sales promotion	coupons
rebate	Frequent-User Incentives (FSI)
premiums	sweepstakes
sampling	product differentiation
product line	product mix
private brand	markup price
telemarketing	e-catalogs

B. U.S. companies: You have been assigned one of the companies below. Go to Google (www.google.com); in the search window, copy and paste the company from this page, and put it into quotation marks, e.g. "Arm & Hammer". Go to the Web site of the company. Write down at least one product or service that the company offers. Send your answers to me.

Company Name	Web Site Address (URL)	Product/Service
Arm & Hammer
Procter & Gamble
Kimberly-Clark
Frito-Lay
Gillette
Campbell's
Vermont Tent Company
Quizno's
Subway
PepsiCo.
Unilever
Kellogg's
Amazon.com
Sears
Exxon-Mobil

Answers will be shown and discussed in class.