Critical Thinking and Communication in Business (BU113)
Introduction to Marketing
Directions: Post the results of this assignment to the Wiki (check your email for the link) by Sunday, 8:00 pm.
A. Marketing Concepts: You have been assigned to research three MARKETING TERMS. Find the definitions (from the chapter or the glossary in your business book) and give examples:
|Frequent-User Incentives (FSI)
B. U.S. companies: You have been assigned one of the companies below. Go to Google (www.google.com); in the search window, copy and paste the company from this page, and put it into quotation marks, e.g. "Arm & Hammer". Go to the Web site of the company. Write down at least one product or service that the company offers. Send your answers to me.
|Web Site Address (URL)||
|Arm & Hammer|
|Procter & Gamble|
|Vermont Tent Company|
Answers will be shown and discussed in class.
© 2006 Christine Bauer-Ramazani, Saint Michael's College. Last updated: September 05, 2017