Critical Thinking and Communication in Business (BU113)
Introduction to Marketing
Assignment
Directions: Post the results of this assignment to the Wiki (check your email for the link) by Sunday, 8:00 pm.
A. Marketing Concepts: You have been assigned to research three MARKETING TERMS. Find the definitions (from the chapter or the glossary in your business book) and give examples:
packaging |
captive pricing |
co-branding
|
trademark |
brand loyalty |
bartering system |
tangible
|
intangible |
services |
marketing channels
|
promotion mix |
PR
|
sales promotion |
coupons
|
rebate
|
Frequent-User Incentives (FSI)
|
premiums
|
sweepstakes
|
sampling
|
product differentiation |
product line
|
product mix
|
private brand |
markup price |
telemarketing |
e-catalogs |
B. U.S. companies: You have been assigned one of the companies below. Go to Google (www.google.com); in the search window, copy and paste the company from this page, and put it into quotation marks, e.g. "Arm & Hammer". Go to the Web site of the company. Write down at least one product or service that the company offers. Send your answers to me.
Company Name |
Web Site Address (URL) |
Product/Service |
Arm & Hammer | ||
Procter & Gamble | ||
Kimberly-Clark | ||
Frito-Lay | ||
Gillette | ||
Campbell's | ||
Vermont Tent Company | ||
Quizno's | ||
Subway | ||
PepsiCo. | ||
Unilever | ||
Kellogg's | ||
Amazon.com | ||
Sears | ||
Exxon-Mobil | ||
Answers will be shown and discussed in class.
© 2006 Christine Bauer-Ramazani, Saint Michael's College. Last updated: September 05, 2017