Your Company’s

                 Projected Income Statement
(for the October/November 2010 selling period)

Projected Sales                   $300

Projected Expenses

            Cost of Goods Sold        100

Gross Profit                                                 200

Waste/Spoilage                            10

Wages                                        100

Advertising                                   50                160

Operating Profit (EBIT)                                      40                 

Interest                                                                 0

Pre-Tax Profit                                                    40

Taxes (10%)                                                        4

Net Income                                                     $36